2009 Uncategorized

Comparing the 2008 Canadian Listeriosis outbreak and 2005 Hurricane Katrina response

Overarching strategy and goals

Maple Leaf

The overarching goal of Maple Leaf in responding to the listeriosis outbreak has been improved food safety in all the company’s plants and to instill and/or rebuild stakeholder confidence in their products. The plan to accomplish this goal is laid out in four strategies. These strategies include improved sanitation protocols, testing, training, and food safety leadership.

Hurricane Katrina

In the lead-up to the landfall of Hurricane Katrina, each government intended to send the message to city/municipal, state, regional, and national publics that they were prepared to respond to it and other major catastrophic events effectively. The overarching goals in preparing for Hurricane Katrina and similar events was to minimize “extraordinary levels of mass casualties, damage, or disruption that likely will immediately overwhelm state and local responders.” (GAO, 2006, p.5) One early strategy in managing the crisis and public perception of organizational competence included developing and updating disaster preparedness plans to show that organizations were working to increase security and decrease probable damage and loss due to a disaster, specifically a Category 5 hurricane. This began years before Hurricane Katrina in response to similar events such as Hurricane Andrew in 1992. In the more immediate lead-up to and during Hurricane Katrina, government officials enacted emergency response procedures.

Go to the next section: Tactics – Maple Leaf